I am well aware of the environmental consciousness inherent in our society. The trend now is to go “green.” Recycle stuff, lessen your use of things that are harmful to the environment, buy a hybrid vehicle, etc. It is quite amazing that, in my lifetime so far, I’ve seen the environmental movement increase exponentially. Way to go eco-friends! [...]
Overnight success is one of the biggest illusions with your personal brand. Why? Because think of some of the BIGGEST personal brands you can think of. Perhaps you are thinking some of the cliche names. Oprah. Or Donald Trump. Or Richard Branson. Or in the new age of personal branding entrepreneurship: Gary Vaynerchuk. Chris Brogan. [...]
It’s laughable when large corporations brand battered and shattered by new digital technologies make decisions. The decision by Sony today to block Beyonce’s official YouTube channel in the USA due to a copyright infringement issues appears to be one of those decisions. Right under a massive banner that says “Congratulations for winning six Grammy Awards,” [...]
To create a credible and influential personal brand requires that you create remarkable content. Here is a flow chart that details the different stages of the personal branding content life cycle. Use it to help you understand the different stages and how to use each stage more effectively as you create the brand called you. [...]
Business is boring for many of us yet everyone one of us is influenced in major ways by corporate activities. Two companies that have impacted, and continue to impact, human being’s health, habits, incomes and much more, are McDonalds and Starbucks. And although my nephews have changed their eating habits and no longer eat McDonalds, [...]
