How to get the most out of that often-seen personal branding space: your email signature. Create your well-branded email signature according to this formula. Required elements are bolded, the rest are recommended when relevant: Salutation, Name Tagline Title(s), Organization Association Membership Phone numbers (mobile/land/fax) Website/Social media profiles Image Where: Salutation – using your email signoff [...]
So, Tony Hayward is being replaced as CEO of BP by an American. It’s not surprising to see that the company is doing whatever they can to minimize damage and public outcry. I’ve come to find it interesting that when a company gets itself in to serious trouble, that the “CEO Swap” is viewed as [...]
Today, I spoke to Jeffrey Hayzlett, who is the author of The Mirror Test, and the former Chief Marketing Officer at Kodak. In this interview, Jeffrey talks about his experience with Kodak, what it was like to be on The Apprentice with Donald Trump, what the “mirror test” is and how it can help your [...]
When writing a book to build your brand, choose a clear and timeless title, one that won’t quickly go out of date. A clearly and obsolescence-proof book title can contribute to a book that will build your personal brand for decades instead of just weeks! What’s wrong with “instant bestsellers?” With proper promotion at book [...]
Ushering a practical approach to education that is in sync with the needs of the corporate world, Sikkim Manipal University Distance Education (SMU-DE) launches a new course; MBA in Banking & Finance. Open to employees from the banking or finance industry with a minimum of 3 years work experience, this 4 semester course is structured [...]
